Renault Korea
2023
Website, Mobile

Renault Korea

Renault Korea's homepage has been rebranded to reflect the French brand's sensibility. The 'eye of the typhoon' from Renault Samsung is replaced by Renault's 'Rojangju' emblem, kicking off a complete turnaround for the brand.

Design

Reactive Design, UI/UX Design, Visual Design,
Interactive Style Guide
Design Tool : Figma, Photoshop, Illustrator

Publishing & Front End

JSP, SCSS, Jquery/Javascript, Web Accessibility,
Reactive Markup, User Interactive Publishing

Tool & Spec : VSCODE, Node, Gulp, Git

Renault Korea has switched to a global brand identity, the Lozange emblem, to align its brand identity with its global counterparts, including to unify the brand identity with the global brand identity, including France. On the homepage, Discover Renault the brand's values and history, as well as creative experiences around safety and technology. information and visuals that can be delivered digitally. The project was executed in collaboration with Appnotes, and involved digital and marketing staff from the French headquarters, as well as marketing agency Publicis, a 3D modeling/rendering company, and more. collaboration and communication. Through regular video meetings, we worked on the model overview, brand messaging, UI and content placement considering the user journey. We implemented the new Renault Korea technology and brand sensibility. For the first time in Renault's history, a burger menu was applied on the PC screen for the same browsing experience as on the mobile screen. The response of Korean web users will be an important factor in Renault's global website redesign.

르노코리아는 글로벌 브랜드 아이덴티티인 로장주 엠블럼으로 변경하면서 프랑스를 포함한 글로벌과 브랜드 아이덴티티를 통일하였습니다. 홈페이지에서는 'Discover Renault'를 통해 르노가 가진 브랜드의 가치와 역사, 안전과 기술에 대한 창의적인 경험을 디지털로 전달할 수 있는 정보와 시각적 이미지를 충실히 담았습니다. 이번 프로젝트는 앱노트와 협업하여 진행하였으며, 프랑스 본사의 디지털, 마케팅 담당자와 마케팅 대행사인 퍼블리시스, 3D모델/렌더링 회사 등 다양한 영역의 담당자들과 많은 협업 및 커뮤니케이션으로 완성되었습니다.
정기적인 화상미팅을 통해 모델의 소개(Model overview), 브랜드 메시지, 사용자 여정을 고려한 UI와 컨텐츠 배치 등에서 새로운 르노코리아의 기술과 브랜드 감성을 구현하였습니다. 모바일화면과 동일한 탐색 경험을 위해 르노 최초로 PC에서 버거메뉴를 적용하였습니다. 르노의 글로벌 홈페이지 개편 시 한국의 웹사용자 반응은 중요한 요소가 될 것 입니다.

2023
Renault
Korea
Renewal

nouvelle

Leading innovation
Renault
meet in korea

With the E-TECH range and its panel of electric, hybrid and plug-in hybrid engines available, Renault has the best technologies to offer models combining energy efficiency and driving pleasure.

2023
Renault
Korea
Renewal

nouvelle

Leading innovation
Renault
meet in korea

Typhography

Typography is the structure of every well designed interface.
It is used to guide users through the interface and help them understand the logic behind the interface intuitively.

Color

Primary

Primary

Secondary

Neutral Black

Neutral Darker

Neutral Medium

Neutral White